Rampuya News Release

Denim, Dialogue, Momotaro, Selvage

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News ReleaseApril 2, 2007

RAMPUYA presents the collection of “Momotaro Jeans” 

Those are the collection of jeans concentrated with

the top notch quality of denim fabric and

the techniques of artisans.  

  In the spring of 2007, RAMPUYA LTD (Address: Kurashiki city Okayama pref., Japan/ President of the company: Hisao Manabe) presents and begins to sell “Momotaro Jeans” which are born from Mr. Manabe’s firm intention for manufacture and creativeness.

 He made the high-grade denim fabric which was created with all the ingredients which he himself selected such as yarns, colors, and weaving patterns. And he used those fabrics to make the ultimate jeans with the special skills of sewing and washing finish. He named the jeans “Momotaro Jeans”, which he named after the ancient hero in the folktale of his home. In the folktale, Momotaro, or the peach boy beat devils and brought peace to the village.

  

 Mr. Manabe had been pursuing the real denim which remain for decades and finally made the high-grade denim fabric by using cotton from Zimbabwe. It is not a mere extension of denim as work wear, but it has been highly evaluated as a real material for fashion by some of the major super brands in Europe. Now it is reputed as a high-grade material for luxury jeans or premium jeans, which has established one of the categories as fashionable items. The denim fabric for “Momotaro Jeans” is made with the technology that has been developed in those processes of making high-grade denim fabric, and all the yarns of this denim fabric are made from Zimbabwe cotton. The whiteness and the length of filament make the texture of “Momotaro Jeans” soft and comfortable.

   The color of “Momotaro Jeans” is called “Japan Blue TM”, which is known for worldwide and remains for good. First Mr. Manabe wanted to make a color which did not existed in denim fabric and to make it a pride of Japan. He thought of an old Japanese cloth dyed with indigo and then he developed the greenish dark blue color, which he named it “Japan Blue TM”. When it was presented, it got a lot of good response. The first delivery of the fabric using the color flew the shelf at once, and continuing additional orders followed.

As a result he got the position as a manufacturer of high-grade denim fabric. After that he pursued “Japan Blue TM” and the color became “Japan Blue TM” of “Momotaro Jeans” which exceeds any blue colors ever existed.

  Mr. Manabe created the color, which is the most important part of denim, and the dying process of it for himself as an artisan. This blue color of Rampuya was selected by media to “The color of Japan” while “German color is the red color of Porsche.”

 This color of “Momotaro Jeans Gold Label” is dyed by hand as each hank of yarns in the atelier of his company. The yarns are dipped into the liquid of natural indigo by artisans of the atelier, dyed by rubbing of their hands, washed with water, and dried in the sun. The artisans repeat this process and the color will be fixed gradually. It needs a lot of days to dye yarns into dark colors because they have to repeat the process again and again. They can finish the color of “Momotaro Jeans Gold Label” by repeating the process for more than thirty times. Dying with Ai, natural indigo is a very sensible work because Ai is like a kind of living thing and it depends on its condition or the weather of the day. It takes three to six months to dye the amount of the warp used for a piece of fabric with the color of “Japan Blue TM” which is made for “Momotaro Jeans”.

  

 And the fabric used for “Momotaro Jeans” is woven by old fashioned strong machines called shuttle weaving machines. Compared with a cutting edge weaving machine, it is rather inefficient to use a shuttle weaving machine because it can weave only one piece of fabric per day. But the weft of fabric woven with it is very stiff, and there remains unevenness on the surface which can make you feel particularly good about it. As time goes by you can enjoy various expressions of it.

  

 The textile of “Momotaro Jeans Gold Label” finished after the process mentioned before is amazingly soft, smooth and comfortable to wear. Its texture is particularly good and the color does not fade. On the contrary, the color adds its vividness when it is washed for many times, and it reflects the various shades by different lightings. That’s the blue color of Rampuya, “Japan Blue TM” which can be expressed only by natural indigo from plants, not by synthetic indigo.

  

 Mr. Manabe also established a factory in Ajino district of Kojima city. He equipped various kinds of machines which can be used to sew the specification he wanted. In his factory, some of the parts of the jeans are sewn sturdily with the vintage machine of Union Special, and it can characterize antique taste of the jeans. Moreover he established the factory specializes in washing finfish of the jeans in Akazaki district of Kojima city, where he can freely express what he clings to.

  

 Mr. Hisao Manabe is the recognized authority who has developed the techniques and workmanship in Okayama, which is now the production center of high-class denim of the world. “Momotaro Jeans” is the jeans Mr. Manabe himself created with his enthusiasm, in his own atelier and factory. And he clings to all the processes of making jeans from the selection of the cottons to washing finish.

  

 So one pair of “Momotaro Jeans” is made up of highest refinement that Mr. Hisao Manabe concentrates all his philosophy of “the traditional skill and the modern technology”, “the power of prominent skills”, and “the manufacturing  without stereotypes” into the color of Rampuya “Japan Blue TM” selected by the world.

  

 In the year of 2007 they sell “Momotaro Jeans” at about twenty shops, three of them located in Ajino, Nakaune, Okayama Pref. and Ebisu, Tokyo are under the direct management of Rampuya. The made-to-order jeans are also available at those three shops.

     You can also monitor this news release at the web page http://www.pressnetwork.ne.jp 

For more information about this news release and public relations,

Please contact:

O&O Inc. PR representative of Ramuya Ltd.

Ms. Keiko Ohta/ Mr. Shozaburo Fujita

TEL: 03-3304-0369/ FAX: 03-3304-0362

E-mail: peachboy@oando.co.jp

  

     Company Profile

Name: RAMPUYA LTD.

Year Established: April 1996

Location: 4-61 Kojima-Ekimae Kurashiki City Okayama Pref., Japan

Capital: 3,000,000Japanese Yen

Annual Sales: 290,000,000Japanese Yen

Sites:

Atelier: “Ainozoki”, dying atelier using natural indigo

4-61 Kojima-Ekimae Kurashiki City Okayama Pref., Japan 711-0921

Factory: “Momotaro sewing factory” sewing denim jeans

1-12-17 Kojima-Ajino Kurashiki City Okayama Pref., Japan 711-0913

Factory: “Akazaki dying factory” dying and finishing

1-2-48 Komoike Kurashiki City Okayama Pref., Japan 711-0932

Shop: “Tsuru no kobo, Rampuya Ajino Shop & Atelier” direct management shop

1-12-16 Kojima-Ajino Kurashiki City Okayama Pref., Japan 711-0913

Opening hours: 10:0019:00(Shop), 10:0019:00(Atelier), closing on Mondays

Shop: “Denim House” direct management shop

175-2 Nakaune Okayama City Okayama Pref., Japan 701-0213

Opening hours: 11:0020:00, closing on Wednesdays

Shop: “Rampuya Tokyo Shop” direct management shop and Press Room

1-1-17 Nakameguro Meguro Ward Tokyo, Japan 153-0061

Opening on Fridays, Saturdays and Sundays: 12:0019:00

Reservations needed to open Press Room/ TEL: 03-3304-036   

    

Board Members: President/ Mr. Hisao Manabe

Senior Managing Director/ Mr. Masahiro Suwaki

No. of Staff: 13

Affiliated Company: Collect co., ltd.

Product Range:

l         Products dyed with indigo

l         Denim garments

l         Material for special garments

Source: http://www.japanblue.co.jp/ 

Momotaro Jeans

Denim, Dialogue, Momotaro, Selvage

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Finally, I’d manage to sort out the formatting issue with wordpress. 

Now, major Japanese selvage denim costs between a humble \13,000 for a simple, affordable, good quality and yet classic pair to \30,000+ for a more elaborate pair with natural indigo and other special touches. And if that is consider cheap to you, try a buying a \60,000-\80,000+ limited edition pair of denim available only from selected labels.    

Momotaro label covers most price ranges and then came their \178,500 super exclusive denim. \178,500 which equates to roughly $1550, just for a pair of denim? You must be out of your mind to spend that kind of cash on a pair of trousers in my own term. 

For the price you are paying, you’ll get exclusivity, the selvage denim fabric alone takes a whooping one year to get ready. 

Katsuya Kimura of Denim House was very helpful with my enquiries and here you’ll find details of Momotaro’s selvage denim line up. 

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     MOMOTARO JEANS

The collection of Momotaro Jeans is made up of four different labels. High-end class is “Momotaro Jeans Gold Label”. Only the topnotch materials and traditional skills of artisans are concentrated to make “Momotaro Jeans Gold Label”.

Then “Momotaro Jeans Copper Label” for upper class, “Momotaro Jeans Red Label” which they recreate the jeans of good old days, and “Momotaro Jeans Blue Label” as jeans of the future are created with some arrangements from basic jeans.  

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G001-TGOLD LABEL   

Jeans of all hand-made from natural indigo.

Retail Price: \178,500

l  The fit is a little roomy, straight legs with higher rise.

l  The material of cotton is extremely fine as it is used for the fabrics of dress shirts. Natural indigo from plant is used for hand-dying the warp, and the fabric is hand loomed.

l  This one does not fade, but it has beautiful thick and thin color.

l  The leather patch is made of steer hide with the illustration of Momotaro gilded on it.

l  The pocketing fabric is also dyed with natural indigo.

l  The quantity of production is limited because it needs more than a year from dying yarns to finish garments. This is the best and the ultimate you can buy.

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G003-AGOLD LABEL 

Jeans made of hand-dyed yarns with natural indigo.

Retail Price: \81,900

l  The fit is a little roomy, straight legs with higher rise.

l  The material of cotton is extremely fine as it is used for the fabrics of dress shirts. The warp of the fabric is hand-dyed with natural indigo.

l  This one does not fade, but it has beautiful thick and thin color.

l  The fabric of back pockets is woven with a hand loom using hand-dyed warp yarns with natural indigo.

l  The leather patch is made of steer hide with the illustration of Momotaro gilded on it.

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G003-OGOLD LABEL

Jeans made of hand-dyed yarns with indigo.

Retail Price: \37,800

l  The fit is a little roomy, straight legs with higher rise.

l  The yarns are blended of three different types of organic cottons, which reflect the look of ancient times.

l  The warp of the fabric is hand-dyed with indigo.

l  The fabric of back pockets is woven with the warp hand-dyed with natural indigo.

l  The leather patch is made of steer hide with the illustration of Momotaro gilded on it.
 

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G003-MCOPPER LABEL  

Classic Jeans made of yarns dyed with indigo.

Retail Price: \23,100

l  The fit is a little roomy, straight legs with higher rise.

l  The fabric is made from Zimbabwe cotton which is soft, glossy, and superior in whiteness.

l  The leather patch is made of saddle leather branded with the illustration of Momotaro on it.

l  The original buttons are used for front closure.

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MVPA01RED LABEL

14.7oz Old Blue Jeans 1st type.

Retail Price: \23,940

l  This model is made of the denim woven by most experienced artisans and sewn with persistence to the details. l  The fabric is made from Zimbabwe cotton which is heavy and strong but easy to fit your skin.l  The color is the recreation of the denim they began to make for the first time in Japan.

l  The fabric is woven carefully, and only one piece can be finished a day. And the raw fabric is used for this model in order to make full use of the good texture it has by nature. After wearing repeatedly, the expression of jeans becomes more and more peculiar by the character of raw twill fabrics.

l  This is the ultimate jeans for daily wearing. The more you wear it, the more you like it.

Source: http://www.japanblue.co.jp/