〈News Release〉April 2, 2007
RAMPUYA presents the collection of “Momotaro Jeans”
Those are the collection of jeans concentrated with
the top notch quality of denim fabric and
the techniques of artisans.
In the spring of 2007, RAMPUYA LTD (Address: Kurashiki city Okayama pref., Japan/ President of the company: Hisao Manabe) presents and begins to sell “Momotaro Jeans” which are born from Mr. Manabe’s firm intention for manufacture and creativeness.
He made the high-grade denim fabric which was created with all the ingredients which he himself selected such as yarns, colors, and weaving patterns. And he used those fabrics to make the ultimate jeans with the special skills of sewing and washing finish. He named the jeans “Momotaro Jeans”, which he named after the ancient hero in the folktale of his home. In the folktale, Momotaro, or the peach boy beat devils and brought peace to the village.
Mr. Manabe had been pursuing the real denim which remain for decades and finally made the high-grade denim fabric by using cotton from Zimbabwe. It is not a mere extension of denim as work wear, but it has been highly evaluated as a real material for fashion by some of the major super brands in Europe. Now it is reputed as a high-grade material for luxury jeans or premium jeans, which has established one of the categories as fashionable items. The denim fabric for “Momotaro Jeans” is made with the technology that has been developed in those processes of making high-grade denim fabric, and all the yarns of this denim fabric are made from Zimbabwe cotton. The whiteness and the length of filament make the texture of “Momotaro Jeans” soft and comfortable.
The color of “Momotaro Jeans” is called “Japan Blue TM”, which is known for worldwide and remains for good. First Mr. Manabe wanted to make a color which did not existed in denim fabric and to make it a pride of Japan. He thought of an old Japanese cloth dyed with indigo and then he developed the greenish dark blue color, which he named it “Japan Blue TM”. When it was presented, it got a lot of good response. The first delivery of the fabric using the color flew the shelf at once, and continuing additional orders followed.
As a result he got the position as a manufacturer of high-grade denim fabric. After that he pursued “Japan Blue TM” and the color became “Japan Blue TM” of “Momotaro Jeans” which exceeds any blue colors ever existed.
Mr. Manabe created the color, which is the most important part of denim, and the dying process of it for himself as an artisan. This blue color of Rampuya was selected by media to “The color of Japan” while “German color is the red color of Porsche.”
This color of “Momotaro Jeans Gold Label” is dyed by hand as each hank of yarns in the atelier of his company. The yarns are dipped into the liquid of natural indigo by artisans of the atelier, dyed by rubbing of their hands, washed with water, and dried in the sun. The artisans repeat this process and the color will be fixed gradually. It needs a lot of days to dye yarns into dark colors because they have to repeat the process again and again. They can finish the color of “Momotaro Jeans Gold Label” by repeating the process for more than thirty times. Dying with Ai, natural indigo is a very sensible work because Ai is like a kind of living thing and it depends on its condition or the weather of the day. It takes three to six months to dye the amount of the warp used for a piece of fabric with the color of “Japan Blue TM” which is made for “Momotaro Jeans”.
And the fabric used for “Momotaro Jeans” is woven by old fashioned strong machines called shuttle weaving machines. Compared with a cutting edge weaving machine, it is rather inefficient to use a shuttle weaving machine because it can weave only one piece of fabric per day. But the weft of fabric woven with it is very stiff, and there remains unevenness on the surface which can make you feel particularly good about it. As time goes by you can enjoy various expressions of it.
The textile of “Momotaro Jeans Gold Label” finished after the process mentioned before is amazingly soft, smooth and comfortable to wear. Its texture is particularly good and the color does not fade. On the contrary, the color adds its vividness when it is washed for many times, and it reflects the various shades by different lightings. That’s the blue color of Rampuya, “Japan Blue TM” which can be expressed only by natural indigo from plants, not by synthetic indigo.
Mr. Manabe also established a factory in Ajino district of Kojima city. He equipped various kinds of machines which can be used to sew the specification he wanted. In his factory, some of the parts of the jeans are sewn sturdily with the vintage machine of Union Special, and it can characterize antique taste of the jeans. Moreover he established the factory specializes in washing finfish of the jeans in Akazaki district of Kojima city, where he can freely express what he clings to.
Mr. Hisao Manabe is the recognized authority who has developed the techniques and workmanship in Okayama, which is now the production center of high-class denim of the world. “Momotaro Jeans” is the jeans Mr. Manabe himself created with his enthusiasm, in his own atelier and factory. And he clings to all the processes of making jeans from the selection of the cottons to washing finish.
So one pair of “Momotaro Jeans” is made up of highest refinement that Mr. Hisao Manabe concentrates all his philosophy of “the traditional skill and the modern technology”, “the power of prominent skills”, and “the manufacturing without stereotypes” into the color of Rampuya “Japan Blue TM” selected by the world.
In the year of 2007 they sell “Momotaro Jeans” at about twenty shops, three of them located in Ajino, Nakaune, Okayama Pref. and Ebisu, Tokyo are under the direct management of Rampuya. The made-to-order jeans are also available at those three shops.
☆ You can also monitor this news release at the web page http://www.pressnetwork.ne.jp
For more information about this news release and public relations,
O&O Inc. PR representative of Ramuya Ltd.
Ms. Keiko Ohta/ Mr. Shozaburo Fujita
TEL: 03-3304-0369/ FAX: 03-3304-0362
■ Company Profile
Name: RAMPUYA LTD.
Year Established: April 1996
Location: 4-61 Kojima-Ekimae Kurashiki City Okayama Pref., Japan
Capital: 3,000,000Japanese Yen
Annual Sales: 290,000,000Japanese Yen
Atelier: “Ainozoki”, dying atelier using natural indigo
4-61 Kojima-Ekimae Kurashiki City Okayama Pref., Japan 711-0921
Factory: “Momotaro sewing factory” sewing denim jeans
1-12-17 Kojima-Ajino Kurashiki City Okayama Pref., Japan 711-0913
Factory: “Akazaki dying factory” dying and finishing
1-2-48 Komoike Kurashiki City Okayama Pref., Japan 711-0932
Shop: “Tsuru no kobo, Rampuya Ajino Shop & Atelier” direct management shop
1-12-16 Kojima-Ajino Kurashiki City Okayama Pref., Japan 711-0913
Opening hours: 10:00～19:00(Shop), 10:00～19:00(Atelier), closing on Mondays
Shop: “Denim House” direct management shop
175-2 Nakaune Okayama City Okayama Pref., Japan 701-0213
Opening hours: 11:00～20:00, closing on Wednesdays
Shop: “Rampuya Tokyo Shop” direct management shop and Press Room
1-1-17 Nakameguro Meguro Ward Tokyo, Japan 153-0061
Opening on Fridays, Saturdays and Sundays: 12:00～19:00
Reservations needed to open Press Room/ TEL: 03-3304-036
Board Members: President/ Mr. Hisao Manabe
Senior Managing Director/ Mr. Masahiro Suwaki
No. of Staff: 13
Affiliated Company: Collect co., ltd.
l Products dyed with indigo
l Denim garments
l Material for special garments